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MEDIA: Cafedirect to use latest in outdoor media for launch

20 Dec 2001

Cafedirect, the Fair Trade coffee brand, is to be the first to use the newest outdoor ...

MEDIA BRIEFS: Primesight launches ads on petrol forecourts

20 Dec 2001

Primesight, the outdoor advertising arm of SMG, has launched Drive-Buy, a network of six-sheet ...

NEW MEDIA BRIEFS: Royal Mail develops text message and e-mail drive

20 Dec 2001

large outdoor screens in Glasgow and London's Leicester Square promoting the same message. ...

Seeboard to drop price-led strategy

20 Dec 2001 | by SUZY BASHFORD

integrated campaign through Archibald Ingall Stretton (AIS) includes TV, outdoor, press, direct marketing ...

MEDIA: Archers offers free cab rides to women

20 Dec 2001 | by TANIA MASON

a great night out." The taxi campaign, planned and booked by Carat and outdoor specialist ...

CAREERS: Company CV - Six Continents Retail

20 Dec 2001

134,248 Press 86,783 Outdoor 56,062 Total ...

Publicis launches specialist
digital marketing company

18 Dec 2001 | by Staff,

and outdoor digital billboards and interactive signage that can be updated instantly. BrandGuard is a ...

THE BOOK OF LISTS: The 10 Best ambient campaigns

17 Dec 2001

including flyposting and a range of other outdoor activity. Although the TV advertising teasers got really ...

D'Arcy unveils debut Barbados Tourism Authority ads

14 Dec 2001 | by IAN DARBY

and outdoor, the campaign consists of bold blocks of colour complete with a series of questions. The ...

MEDIA: EMAP'S MUSIC TV - AN EXPERT'S VIEW. Jon Wilkins investigates Emap Performance's Telewest deal to carry all its music channels

14 Dec 2001 | by JON WILKINS, a managing partner at Naked Communications and a former MTV marketer

brand experience opportunities via Blockbuster and Viacom Outdoor. Emap has raised the stakes ...

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