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TDI reshuffles top management

27 Mar 1998 | by CLAIRE BEALE

has held since 1995. Daphne O Keeffe, the vice-president of sales who heads up TDI s outdoor ...

Female embrace falls foul of advertising watchdogs as TDI pulls new Sisley poster

27 Mar 1998 | by ANNA GRIFFITHS

. In the new spirit of pre-vetting outdoor advertising, TDI sent the ad to the ASA and the regulator ...

HOTLINE

27 Mar 1998 | by HARRIET GREEN

, outdoor and instore. Brodie s entertainment section, the Craic. The Guardian believes the deal ...

MEDIA HEADLINER: Untypical marketer aiming to jazz up the Telegraph’s brand. Hugo Drayton on his plans to push the title in a tough market. By Anna Griffiths

27 Mar 1998 | by ANNA GRIFFITHS

which he is publishing director. David Pugh, chief executive of the outdoor poster contractor, Mills ...

ISBA CONFERENCE: More Group snapped up by Clear Channel

13 Mar 1998 | by ANNA GRIFFITHS

55,000 outdoor advertising displays, will gain a substantial foothold outside the US, where it is most ...

MEDIA: FOR THE RECORD

13 Mar 1998 | by ALASDAIR REID

1981. Maiden Outdoor has extended its Mentor pre-testing service to cover six-sheet as well as ...

MEDIA SPOTLIGHT ON: EFFECTIVENESS RESEARCH - Why proving the efficiency of different media is a hard task. Would such comparisons benefit the minor media? Alasdair Reid investigates

13 Mar 1998 | by ALASDAIR REID

its effectiveness. The argument, he added, applies to other media too. Outdoor, cinema and some ...

MEDIA: US group wants More

12 Mar 1998

US media group Clear Channel Communications has made a pounds 446m agreed bid for UK outdoor...US media group Clear Channel Communications has made a pounds 446m agreed bid for UK outdoor ...

MEDIA: In Brief - No Limits for Pearson

06 Mar 1998 | by LEXIE GODDARD

together photography, tests of outdoor equipment and interviews....together photography, tests of outdoor equipment and interviews. ...

Campaign Report: Top 300 Agencies - A year in the life of MEDIA SHOPS - It was a year of going global and mergers, but the big news was Christine Walker and Peugeot Citroen deciding to change places

06 Mar 1998

% Press billings 30% Outdoor billings 2% Radio...63% Press billings 30% Outdoor billings 2 ...

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