Search results for "Outdoor"

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Global adspend increases despite weakness in Europe

18 Apr 2013 | by Louise Ridley

advertisers in Europe tightening their belts, after spend increased in the TV, internet, radio, outdoor and

M&S chief Bolland backs new marketing approach to deliver growth

11 Apr 2013 | by Alex Brownsell

's recent "pefectly" campaign , which rolled out last month. The outdoor ads, by RKCR/Y R, aim to ...

Paid-for ads prompt three quarters of additional brand conversations

20 Mar 2013 | by Maisie McCabe

additional brand word of mouth; outdoor advertising prompted only 2%; and radio created a mere 0.5% of all ...

Outdoor rips it all up and starts again with £19m Route investment

27 Feb 2013 | by Arif Durrani

Postar, the audience research body for outdoor advertising, has relaunched as Route following a £19...media planning around outdoor going forward." The ability of Route to drill down into actual ...

Sky helps to boost UK radio ad revenue to £552.7m in 2012

31 Jan 2013 | by Maisie McCabe

." Meanwhile, outdoor ad revenues grew to 970.1m in 2012, up 9.5% year on year and bringing the industry back ...

Who's heading to the mountains this winter?

09 Jan 2013 | by Ashley Underwood

than the average adult to be among the heaviest fifth of consumers of internet, cinema and outdoor ...

Think BR: Jeans, cornflakes, Christmas and Postar

19 Nov 2012 | by David McEvoy

bringing the new audience measurement system for outdoor to the market over the last three years. James ...

London 2012 helps JCDecaux and CBS to double-digit revenue increases

08 Nov 2012 | by Maisie McCabe

London 2012 helped JCDecaux and CBS Outdoor to double-digit revenue increases in Q3 2012, while...Europe. CBS Outdoor's ad revenue in Europe increased by 14% year on year in constant dollars, which it ...

Will Postar 2 boost outdoor?

08 Nov 2012

interaction with all outdoor advertising formats in all environments. It will report on a quarterly basis and ...

Postar 2 roll-out set for early 2013

01 Nov 2012 | by Nick Batten

Postar, the body that provides outdoor audience data to advertisers, has announced a launch date...investment from the outdoor industry. Media industry sources had expected Postar 2 to launch in 2011 after ...

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