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Infiltrate the brave new airwaves

, which were perfect for the target market,' says Cozens. Exclusive deals are another possibility. Orange ...

Mobile marketing: Smart thinking

Live! or Orange World, which have cost millions of pounds to develop, Enpocket's Larsen believes that ...

Colour me beautiful

the right to use the colour orange. Legal and brand guru Ardi Kolah has been talking to both sides in...'s hard to think of the colour orange without at some point thinking about text messaging. Perhaps that ...

POP: In-store incentives

operator Orange, which used a game to spell out the promotional message 'TRY'. The aim was to provide a ...

P&G points the way with an increased use of digital media

- for instance, i-level recently captured the Orange and AA online accounts. This brought added ...

Reuters takes direct action

Main news providers 3 ITN, Reuters, Sky O2 BBC Orange ITN, CNN T-Mobile BBC, Sky, PA ...

Media Analysis: ITV begins daytime makeover

Day' to change viewers' perception of daytime fare. It will use yellow, orange and red idents ...

 

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