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Marketing Moments 2012: Marks & Spencer scores Christmas gold

06 Dec 2012 | by Nicola Kemp

Beyond Crowdsourcing: Consumer Advocates Marks Spencer is one of a growing tranche of brands ...

Marketing Moments 2012: Obama secures historic second term

06 Dec 2012 | by Nicola Kemp

that has built up and sustained one of the most effective campaigning teams of recent history. 2 ...

Tesco readies Clubcard scheme for web revamp

26 Oct 2010 | by Rachel Barnes

Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes

Sheffield Arena to become Motorpoint Arena

11 Aug 2010 | by Jacob Mathias

Sheffield Arena is renowned as one of the country s foremost entertainment venues. Taking the naming rights ...

Children's Food Campaign spoofs Change4Life ads

11 Aug 2010 | by Gemma Charles

the support of the Soil Association. One template shows one of its familiar colourful characters ...

Branson to join in Virgin Trains zombie game

05 Aug 2010 | by Jacob Mathias

I ever come back as one of the undead." He added: "The new Don t Go Zombie campaign ...

Book flights on the go with Cathay Pacific iPad app

27 Jul 2010 | by Jacob Mathias

iPhone. James Ginns, Cathay Pacific general manager of marketing, said: "We are pleased to be one of ...

Nickelodeon UK brings out SpongeBob app

13 Jul 2010 | by Jacob Mathias

. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge was delivering ...

Profile: Anna Rafferty, managing director, Penguin Digital

13 May 2010 | by Andrew McCormick

telling six stories in unconventional ways. One was The 21 Steps - a homage to John Buchan's thriller ...

Google watch - Google quits China and buys UK's Plink

13 May 2010

has mobile interests in China; how these will fare remains to be seen. One thing is for sure, though ...

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