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Ofcom takes action as consumers plagued by growing nuisance calls

17 May 2013 | by Matthew Chapman

to identify the name of the company calling in one in five nuisance calls (20%) and the telephone ...

Government relaxes brand partner campaign rules

10 May 2013 | by Louise Ridley

the Think! road safety initiative through a buy one, get one free offer for drivers who chose not to ...

Real-time pricing: coming to a store near you

08 May 2013 | by Matthew Chapman

one of Dynamite Data s un-named clients uses electronic shelf labels and re-prices every product in ...

A question of class

02 May 2013

build and buy audiences. Thus one could argue that our targeting and media buying system is class-based ...

Seven steps to conquering the art of mining big data

30 Apr 2013

. Campaign data scientists merged data from the most important sources to create one powerful, practical, yet ...

Lastminute.com campaign goes back to basics

22 Apr 2013 | by Alex Brownsell

relevant than ever. "We are already seen as the number one for later bookings, but this is a big step ...

Obama's CTO says marketers will drive the future of technology

22 Apr 2013 | by Nicola Kemp

micro-listening to better connect with consumers, saying, "A lot of the time marketing is very one sided and ...

HSBC calls review of UK retail direct marketing business

18 Apr 2013 | by Sara Kimberley

consolidate the business into one agency.

Tesco Price Promise under investigation as Sainsbury's and Morrisons complain

05 Apr 2013 | by Matthew Chapman

comes after Sainsbury s chief executive Justin King questioned "how on earth one truly and fairly ...

Does data pose a threat to creativity?

28 Mar 2013

Sir John Hegarty provided one of the more memorable quotes from last week s Advertising Week ...

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