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Leo Burnett and MacManus media merger collapses

18 Nov 1998

competitors such as WPP, Omnicom and Interpublic Group marshall their global media muscle. The momentum ...

MEDIA FORUM: Would pooling IPG negotiations give buying clout? We’ve known for a while that Interpublic Group’s three media brands were reluctant bedfellows. We’ve also known they would eventually be invited to abandon that relucta

13 Nov 1998 | by ALASDAIR REID

. Despite the presence of large groups such as WPP, Omnicom and Interpublic, the advertising business is.... Despite the presence of large groups such as WPP, Omnicom and Interpublic, the advertising business is ...

MGM triumphs over Carat in FCUK pitch for #2m media task

13 Nov 1998 | by ELEANOR TRICKETT

creates another shared account for MGM with its sister Omnicom creative agency, TBWA GGT Simons Palmer ...

MUTINY AT CHIAT DAY - St Luke’s was born with a strong will to turn its back on conventional agency life. In this extract from his new book, Andy Law recalls the dramatic split from Chiat Day

13 Nov 1998 | by ANDY LAW

company (Omnicom) to buy the shares of a private company (Chiat/Day). The news was to be issued ...

DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating profits are down throughout the industry, concludes this year’s WKS league table. Below, Robert Dwek examines the big issues facing direct marketing a

30 Oct 1998 | by ROBERT DWEK

a whole was taken over by Omnicom. Mike Cornwell, managing director of GGT Direct, finds his fall ...

SALES PROMOTION LEAGUE TABLES: Flying ahead of the storm - The buoyant sales promotion sector continues to widen its scope, but will an economic downturn affect growth? Ken Gofton reports

29 Oct 1998 | by KEN GOFTON

name. Pushed into a corner, the fast-rising Omnicom subsidiary Claydon Heeley calls itself a ...

Craik Jones extends top creative line-up

23 Oct 1998 | by ELEANOR TRICKETT

teamed up at BMP Young Clark Craig, which merged with its fellow Omnicom agencies, MSW and Rapp Collins ...

Campaign Supplement on BMP DDB 1968-1998: ’The jewel in DDB’s crown’ - Keith Reinhard, DDB Worldwide’s chairman, on how BMP is set to play a crucial role in the future of the network. By Karen Yates

23 Oct 1998 | by KAREN YATES

, it was very pricey. We are talking about 1989 and why DDB s holding company, Omnicom ...

Campaign Supplement on BMP DDB 1968-1998: Trivia. Gold bars, cricket, the ’crooning’ planner and an alcoholic dwarf ... the other side of BMP’s history

23 Oct 1998

the sister Omnicom network, TBWA Worldwide, acquired the nickname Legsy when a letter arrived for ...

Campaign Supplement on BMP DDB 1968-1998: The BMP Family - BMP Optimum. Taking on the media independents, BMP Optimum has mixed brains with brawn, Richard Cook writes

23 Oct 1998 | by RICHARD COOK

within the Omnicom network. Since then, others have followed on behind, including Duracell and Braun ...

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