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We'll Call You: Channel 4

Mole became accustomed to ad-free sports coverage on the BBC during the Olympics. Did the

Arif Durrani: London 2012 ad blackout brings commercial Games into focus

The start of the official advertising 'blackout' around this summer's London 2012 Olympics today...most eminent sports writers, when he refers to the Olympics as "a McDonald s franchise operation ...

Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers

Olympics as it is to do so.

Jeremy Lee on Media: The uncertainty principle

sport (with the additional Olympics portfolio), the role he previously shadowed, may find that some of ...

Mark Ritson on Branding: If it ain't broke...

to their original slogans The Olympics Sydney 2000 was promoted with 'Share the spirit'. The ...

Ads take on new dimension

ambitious, though. It expects to have 3m HD customers by the time of the 2012 Olympics. Last week it took ...

 

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