British Sports Marketing Bureau tipped for New Year launch
19 Dec 2012 | by John Reynolds
did well during the Olympics, such as boxing, were among the winners. Boxing, for instance, has ...
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Cadbury to bring playful element to Creme Egg
19 Dec 2012 | by John Reynolds
Olympics The campaign will air from January 1, 2013. Follow @johnreynolds10 ...
Review of the Year: Quotes of the year
18 Dec 2012 | by Staff
London Olympics - July "I know a lot of the public views this as a personality-driven industry, (but ...
Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
drive to protect official Olympics sponsors from ambush marketing is rooted in economic necessity ...
Top sporting star tie-ups with brands in 2012
17 Dec 2012 | by John Reynolds
Olympics, with 11 of the 12 nominees up for the main prize from the GB Olympic and Paralympic teams. As ...
Twitter names top UK brand campaigns of 2012
13 Dec 2012 | by Sarah Shearman
was Puma, which was commended for a campaign it ran during the Olympics, encouraging members of the ...
HMV set to breach banking covenants after tough Christmas trading
13 Dec 2012 | by Matthew Chapman
avoid significant product launches because of the Olympics. As a result, the retailer worked with ...
#aoty12: Sponsorship Agency of the Year - Synergy
11 Dec 2012 | by John Reynolds
work for several Olympics sponsors fuelling its record surge in profits....wins topped 600,000. While Synergy's year was about more than just the London 2012 Olympics, the ...
#aoty12: Experiential Agency of the Year - Sense
11 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
This year's winner had a stellar 12 months. It has produced impressive work linked to the Olympics
#aoty12: Sponsorship Agency of the Year - Best of the Rest
11 Dec 2012 | by John Reynolds
documentaries, some eye-catching Olympics work, and creating a global frenzy with a campaign for Castrol
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