Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
Get Active campaign, timed to coincide with the run up to the Olympics. Alesha Dixon, who is also ...
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Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
, pointing to the Olympics, he claimed that the soft-drink giant wanted more of his time to do commercial ...
PR Agency of the Year: The Red Consultancy
13 Dec 2011 | by David Singleton
'official treat provider' of the London 2012 Olympics. The campaign involved celebrities taking part in live ...
Sponsorship Agency of the Year - Fast Track
13 Dec 2011 | by John Reynolds
strong output from the agency included activity with Olympics sponsor BMW and activating Betfair ...
BMX sport looks for world championships sponsor ahead of the Olympics
12 Dec 2011 | by John Reynolds
just weeks before the start of the London 2012 Olympics....'s NIA (National Indoor Arena). The London 2012 Olympics takes place between July 27 and August 12 ...
Panasonic to elbow into smartphone market
12 Dec 2011 | by Daniel Farey-Jones
spokesperson declined to comment on whether the brand would be associating the phone with the Olympics ...
Debenhams cashes in on Olympics with British-themed homewares for 2012
09 Dec 2011 | by Rachel Barnes
. Although Debenhams is not a sponsor of the London 2012 Games, it has bought in a range of official Olympics ...
EDF drops Bike Week sponsorship to focus on Olympics
08 Dec 2011 | by Matthew Chapman
EDF Energy has ended its sponsorship of National Bike Week as it looks to "refine" its sponsorship programmes ahead of the London 2012 Olympic and Paralympic Games.
England's second-fastest sprinter puts himself on eBay
07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
forced to put himself on eBay to find a sponsorship deal to allow him to compete in next year's Olympics....'s team at next year's Olympics. Ellington has represented the UK at the World Championships in Korea ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
China, these were often based on hearsay or a lack of information. The 2008 Beijing Olympics helped ...
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