VisitBritain boss says Government would be 'mad' to abandon Great funding
30 Apr 2013 | by Matthew Chapman
31.5bn. Miller said: "Given the triumph of last year the Diamond Jubilee, the Olympics and the ...
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Christian Woolfenden new bookies' favourite to be Marketing Leader of the Year
14 May 2013 | by Rachel Barnes
position of frontrunner at 3/1, overtaking the early favourite, former Olympics marketer Greg Nugent ...
BP set for Olympic, Paralympic and Commonwealth Games sponsorship
30 Apr 2013 | by John Reynolds
2012 Olympics, which was widely seen as a success for the company. "BP did really well out of London ...
Five ways in which technology is blurring the sponsorship model
29 Apr 2013 | by Nicola Kemp
." 5. Sponsorship for social good While the jury is out as to whether the Olympics, which ...
Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'
25 Apr 2013 | by Nicola Kemp
focusing too much on imposing their brand on consumers. She said: "The joy for the Olympics was the lack ...
Lord Coe on delivering an Olympic legacy and attracting sponsors
16 Apr 2013 | by John Reynolds
legacy of the London 2012 Olympics both to the UK and wider world. Coe was joined on stage by ...
What does the sporting summer of 2013 offer brands?
15 Apr 2013 | by John Reynolds
Olympics will be rekindled as the World Rowing Championships returns to Eton Downey and the Diamond ...
Thatcher was 'very generous' towards sport, claims Lord Coe
10 Apr 2013 | by John Reynolds
Speaking to Marketing, London 2012 Olympics chief Lord Coe said: "The great thing that most people ...
Innocent sales rocket over 35%, says Britvic Soft Drinks Report
03 Apr 2013 | by John Reynolds
year-on-year value sales by over 35%, while Coke's sponsorship of the London 2012 Olympics failed to improve
EDF extends Paralympic sponsorship until Rio 2016
15 Mar 2013 | by Matthew Chapman
Olympics in 2016.
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