Outdoor Planning Awards 2013
21 Jan 2013 | by Staff
the Olympics as a huge highlight for outdoor, with sponsors spending 20 per cent of their media ...
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Making the most of video in a truly connected world
21 Feb 2013
, PHD: I saw figures from the Olympics suggesting that while the broadcast audience had been 27 million ...
Branded content: how to get into the 2 per cent
29 Nov 2012 | by Stuart Derrick
" platform capitalised on its Olympics sponsorship. The videos told a wonderful story that was emotional and ...
A global state of mind
28 Nov 2012 | by Al Moseley, 180 Amsterdam
the Olympics at 180 was an explosion of diversity, cultural pride and nuance, and debate. Like the ...
Roundtable Discussion - Trading on great brand stories
28 Nov 2012 | by Staff
Group: This year, the 2012 London Olympics got it right. It was authentic and it wasn't a nationalist ...
Connected Campaign of the Month: Lloyds TSB
17 Aug 2012
platforms to promote its involvement with the Olympics and Paralympics, building on the bank's existing ...
Connected Campaign of the Month- British Airways
12 Jul 2012
The Olympics sponsor used Facebook to help remind Brits to stay at home during the Games this...Britain not to fly. "We hope that this Olympics, by admitting in a tongue-in-cheek way that the fortune ...
Private Hear: June 2012
22 Jun 2012
heard loads of ads with that idea. Would Tommy have taken his medicine? I m not mad about the Olympics ...
Private Hear: May 2012
06 Jun 2012
in a cold sweat wondering how the Olympics will affect me. So I love the Olympic Delivery Authority ...
180china
10 Apr 2012 | by Stone Lei, 180 China
Olympics - exciting the market and pushing the limits of what tourist programmes could achieve and greatly ...
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