to remove filtersLeo Burnett secures Norwegian Tourist Board account
14 Nov 1997 | by KAREN YATES
to prominence three years ago when the Winter Olympics were held in the town of Lillehammer ...
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SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?
28 Nov 1997 | by HARRIET GREEN
basketball, baseball, the Olympics and soccer. At the 1990 football World Cup, Reebok was nowhere. But by ...
PERSPECTIVE: Fact: Formula One can afford to kick the tobacco habit
14 Nov 1997 | by DOMINIC MILLS
Olympics - Budweiser, Canon, Coca-Cola, Fuji Film, Gillette, JVC, MasterCard, McDonald s, General Motors ...
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