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ANALYSIS: A formula to make money? - British American Tobacco’s move to buy a Formula 1 team could be a winner - and not just because it dodges sponsorship restrictions. Danny Rogers reports

28 Aug 1997 | by DANNY ROGERS

races, making the events third only to the World Cup and Olympics in terms of audience reach ...

Top European Agencies 1997: SPAIN - A bullish market and the promise of mass privatisations bodes well for the industry as a whole

25 Jul 1997

of 1992, when we had the Olympics in Barcelona and the Expo in Seville, things went down very ...

FCB THE AGONY & THE ECSTASY: FCB celebrates its 50th birthday next week. John Tylee reports on the rise and fall of what was once regarded as one of the hottest agencies in London

04 Jul 1997 | by JOHN TYLEE

. A true action man, he ran for England in the 800 metres final at the 1936 Berlin Olympics. He had ...

IBM keeps tennis link

12 Jun 1997 | by WINSTON FLETCHER, is chairman of Bozell

12.5 million hits from tennis fans. IBM also sponsors the Olympics and three other grand slam ...

TOP UK AND EUROPEAN BRANDS: BIG BRAND SPENDERS BY SECTOR

25 Apr 1997 | by THOMAS VERNER

giant upped its spend around Euro 96 and the Olympics. Levi s, meanwhile, reduced its budget. Pretty ...

GLOBAL BRIEF: Budweiser’s sporting chance - Anheuser-Busch wants to beat an alcohol ad ban in France, Richard Cook says

04 Apr 1997 | by RICHARD COOK

attracts a global TV audience second only to the Olympics, has got bigger, now comprising 24 teams rather ...

Media Profile: Extreme measures - Jerome Smail, Editor, Xtreme

28 Mar 1997 | by STEPHEN ARMSTRONG

. There s even an Olympics of the extreme sporting world - the X Olympics. We covered the winter version ...

Saatchis wins Delta Air Lines account replace BA

21 Mar 1997 | by KAREN YATES

million during the Olympics in its hometown of Atlanta. The pitch may also have been precipitated ...

Media Watch: Formula 1

20 Mar 1997 | by JULIAN LEE

the race which places it alongside the World Cup and Olympics, with 450 million viewers....the race which places it alongside the World Cup and Olympics, with 450 million viewers ...

Foster’s enlists for Grand Prix

13 Mar 1997 | by JULIAN LEE

which signals growing interest in a sport which is beginning to rival the Olympics and the World Cup in...which signals growing interest in a sport which is beginning to rival the Olympics and the World Cup ...

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