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SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

28 Nov 1997 | by HARRIET GREEN

basketball, baseball, the Olympics and soccer. At the 1990 football World Cup, Reebok was nowhere. But by ...

Leo Burnett secures Norwegian Tourist Board account

14 Nov 1997 | by KAREN YATES

to prominence three years ago when the Winter Olympics were held in the town of Lillehammer ...

PERSPECTIVE: Fact: Formula One can afford to kick the tobacco habit

14 Nov 1997 | by DOMINIC MILLS

Olympics - Budweiser, Canon, Coca-Cola, Fuji Film, Gillette, JVC, MasterCard, McDonald s, General Motors ...

ADVERTISING & PROMOTION: Destination Australia

23 Oct 1997 | by PATRICK BARRETT

The Australian Tourist Commission has appointed IMP in the lead-up to the Sydney Olympics in 2000...The Australian Tourist Commission has appointed IMP in the lead-up to the Sydney Olympics in ...

Barclaycard to sponsor awards

09 Oct 1997 | by DAVID ELSTEIN

company s pounds 6m commitment to supporting British sport in the run up to the Sydney 2000 Olympics....company s pounds 6m commitment to supporting British sport in the run up to the Sydney 2000 Olympics ...

MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - International/Overseas development. Growing client interest in international campaigns has spurred many UK agencies to look more seriously at expanding into at least European sectors, if not beyond Ken G

09 Oct 1997 | by KEN GOFTON

involvement with the Olympics. ...

MARKETING MIX: HOBBY HORSE - Strategy is the key to beating media inflation

25 Sep 1997 | by JERRY BUHLMANN, MD of BBJ Media Service

audiences, revenue polarised around the World Cup, Olympics etc, and you have a reasonably accurate, if ...

Cohn and Wolfe plans to extend its Europe reach

19 Sep 1997 | by JULIETTE GARSIDE

Olympics, including Coca-Cola. C&W is, along with sister agency group Burson-Marsteller, owned by ...

PUBLIC RELATIONS: Sales from the city - Investment and tourism are now urban necessities. Rachel Miller looks at how UK cities market themselves

11 Sep 1997 | by RACHEL MILLER

. Many will think of Manchester s repeated attempts to host the Olympics, but several other cities are ...

REVIEW: Marketing and advertising news in the week’s press

05 Sep 1997 | by CLAIRE BEALE

The International Olympics Committee is demanding that all outdoor advertising space in the city...The International Olympics Committee is demanding that all outdoor advertising space in the city ...

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