PRWeek TV: Olympics and Leveson dominate 2012
14 Dec 2012 | by Lynsey Barber
scandals, and the BBC crisis. Around the Olympics, the games makers, attention given to the Paralympics ...
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News round-up: Special Olympics, Bacardi and Edelman
09 May 2013
W Communications is working pro bono to drive awareness of the Special Olympics National Summer
Karmarama lands BBC Olympics brief
08 Nov 2012 | by Anne Cassidy
emotion and drama of the Olympics." ...
Coca-Cola promotes Eadie in wake of Olympics success
06 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola has rewarded its Olympics marketing director, James Eadie, with a top-level role within...company's activity relating to its Games sponsorship. Coca-Cola's Olympics marketing was intended to ...
Olympics send Sky's ad revenue into 10% decline in Q3
01 Nov 2012 | by Maisie McCabe
Olympics". Profit before tax at Sky was 288m in the period, a decline of 6.2% from 307m the previous ...
Eurostar summer bookings flat despite Olympics sponsorship
18 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Eurostar's passenger numbers remained flat during its third quarter, which included the Olympic period, while sales revenues fell by 5%, despite its status as a London 2012 sponsor.
BBC turned down Sky's offer of help to broadcast Olympics in 3D
28 Sep 2012 | by Maisie McCabe
BSkyB tried unsuccessfully to get the BBC to broadcast more of the Olympics in 3D and so instead
NEWSPAPER ABCs: Olympics fail to bring significant bounce to nationals
14 Sep 2012 | by John Reynolds
Olympics, which took place between July 27 and August 12. August is a traditional quiet month for ...
Does the Paralympics offer more cut-through than the Olympics? The Marketing Society Forum
14 Sep 2012
. However, the Olympics still presents that standout vehicle to achieve cut-through with a captive audience ...
John Lewis credits Olympics sponsorship for sales lift
13 Sep 2012 | by John Reynolds
department store of the London Olympics had "a positive impact in the run-up to the Games", as did customers ...
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