Search results for "Olympics"

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Is quality of direct marketing falling?

01 Nov 2012

the resources to compete in the awards stakes." "It's a bit like the Olympics," Annette King, the ...

Guerrilla art group sabotages outdoor ads

17 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

regulations for the London 2012 Olympics for commercial interests has been a strong part of provoking their ...

Leo Burnett ties with P&G for 'Capital Clean Up' exhibition

29 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

'Capital Clean Up' programme that has been taking place across London in the lead-up to the Olympics.

Heathrow runs family-friendly Easter campaign

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

" in a bid to improve consideration among consumers in the run-up to the Olympics. Follow ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

', 'they think') and exaggeration ('it'll never work', 'always', 'all'). Mark Thomson is Olympics and ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

The Transport for London marketing director's preparations for the London 2012 Olympics are finally...Londoners to alter their commutes when the capital stages the Olympics this summer. This is the task ...

The Year Ahead...

12 Jan 2012

The Year Ahead For Olympics Ads The Year Ahead For Production The Year Ahead For Creativity ...

CREATIVE STRATEGY: Vegemite wins gold for wit

10 Jan 2012 | by Simon S Kershaw

Well, as I've never been a big fan of the Olympics, I'm bored with London 2012. Already. And I'm

CREATIVE STRATEGY: Sponsors' double fault at Wimbledon

07 Jul 2011 | by Simon S Kershaw

effort (we ll probably see a hundred of these in the run-up to the 2012 London Olympics): "While some ...

Tesco eyes Olympic tie via Clubcard partners

28 Jun 2011 | by Sarah Shearman

Although Tesco is not an official sponsor of the Olympics, several of its Clubcard partners, such ...

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