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ADWATCH - The weekly analysis of advertisement recall in association with Yellow Pages

/ Universal McCann 74 5 (6=) Oil of Ulay Saatchi Saatchi ...

Advertising & Promotion: Shell hand JWT pounds 60m business

as the Anglo-Dutch oil giant prepares to revamp its image across Europe....Shell has consolidated its pounds 60m European advertising account in J Walter Thompson as the Anglo-Dutch oil giant prepares to revamp its image across Europe. JWT s appointment follows a ... the writer Ken Saro-Wiwa s execution by the Nigerian government after he protested over the company s oil ...

AMBIENT MEDIA: Rare media well done - It’s getting harder to avoid advertising, as it crops up in more and more odd places. Andy Fry looks at how ambient media is being used on an increasingly large scale

markets and is capitalised at pounds 50m. The company has 23 contracts with UK and Irish oil retailers ... advertising to clients and splits proceeds with the oil company. Campaigns can be bought for any region ... % distribution. For Stanley, the key is to demonstrate retail discipline across the whole site. Oil ...

MARKETING MIX: HOBBY HORSE: Real power lies with the media, not the monarch

that on the night the programme went off the rails. The 3000-strong studio audience, some of it clearly pre-oiled ...

Advertising & Promotion: Adwatch - The weekly analysis of advertisement recall sponsored by the Marketing forum 1997 [BB]

/Zenith 73 8 (-) Boots The Chemist J Walter Thompson/BMP Media 68 9 (8) Oil ...

BP pitch signals loyalty rethink

smartcard later this year, so that the oil company could capture customer data. The main reason ...

 

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