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BP teaches us a lesson in humility

29 Sep 2010 | by Arif Durrani

hardly matters, it hardly matters". Except of course, now the oil s finally stopped ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

even lower on the trust barometer than oil companies (11%). The trust deficit Over recent ...

BP global marketer admits 'massive task' ahead

21 Sep 2010 | by Arif Durrani

Luc Bardin, group chief sales and marketing officer at BP, admits the oil giant has a "massive task.../7 on all screens, oil gushing into the Gulf." Recognising a clear "loss of trust and loss ... months after the oil spill in, as the energy giant looked to combat rising public anger in the US ...

BP faces 'massive task' to repair brand damage

21 Sep 2010 | by Arif Durrani

faces a 'massive task' if it is to salvage its reputation in the wake of the oil spill in the Gulf

Media Forum: Is inflation causing conflict?

17 Sep 2010

Everyone likes a bit of inflation. It oils the wheels of the economy. Even the freshest of freshwater economists tend to concede that modest increases in the money supply are not only healthy but are an inevitable by-product of growth. And inflation (or reflation) is surely somewhat desirable if a market has ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

16 Sep 2010 | by Mark Banham

, it saw competitor Shell emerge as the leading oil industry brand, now ranked number 81, up from number 92 ...

 

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