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The Work: Private View

29 Oct 2010

characters such as Twitter birds and an Ocado shopping trolley, representing the apps available on ...

Perspective: Making life difficult for consumers can build brand loyalty

06 Aug 2010 | by Rory Sutherland

Should we buy shares in Ocado? The City view, judging by the recent IPO, was no....or the Ocado website are markedly reluctant to squander that hard-won expertise by trying something ...

 

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