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The pharmacist will see you now

pharma industry, the flow of applications to move a drug to OTC sale has increased. OTC drugs may offer ...

GSK installs Learmouth as global comms chief

considering making an offer for Pfizer’s OTC drugs arm. GSK is yet to decide how 15-year stalwart Learmouth ...

At a glance: Advertising OTC drugs

So pharma companies are now allowed to advertise OTC treatments? The ban on advertising OTC drugs

INTERNATIONAL: Eli Lilly moves its Asia Pacific HQ

manufacturers' range of OTC drugs is being stepped-up in China where Eli Lilly is looking to launch new ...

PUBLIC SECT0R: Over-the-counter drugs trade body steps up comms

's trade body to revamp its PR. The Government wants to increase the number of OTC drugs available ...

PRWEEK AWARDS 2001: Winning formula for award success - This year's awards have been restructured to better reflect the industry. Kate Nicholas explains why

in the area of licensed OTC drugs and consumer healthcare products. The marketing ...

PUBLIC RELATIONS: Healthy PR advice - Increasing numbers of ’functional food’ marketers are seeking help from PR agencies

set up special nutrition shelves to dispense its range, a practice borrowed from Novartis OTC ...

Glaxo pounds 40m ad job for McCann

. Warner-Lambert continues to market Glaxo s OTC drugs in the US. ...

Advertising for OTC drugs to be allowed to use terminology

Rules governing the advertising of medical products in Britain are being updated to take account of more knowledgeable consumers.

Campaign report on healthcare - Trade secrets the art and craft of healthcare creatives

role to play with OTC drugs and more consumer healthcare products. Not all the problems of lack of ...

 

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