Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
as 20 years ago. Some notable exceptions, the likes of MPG and OMD in the UK, have created ...
first seen during 'Coronation Street' on ITV1 last night. Other spots, planned and bought by OMD, will ...
as 20 years ago. Some notable exceptions, the likes of MPG and OMD in the UK, have created ...
of strategy at OMD UK, is rather more upbeat, however. He comments: "At a time when the press sector ...
Immediate Future, and experiential and tactical in-market executions by OMD. Dare and Naked are also key ...
Immediate Future, and experiential and tactical in-market executions by OMD. Dare and Naked are also key ...
fodder for the iPad." Jean-Paul Edwards, the executive director, futures at Manning Gottlieb OMD ...
's content to manage an extensive roster that also includes OMD for media planning and buying, and The ...
Smyth, the head of digital at OMD, says. "Its in-depth and granular data model allows you to target ...
, OMD and Carat suffering marginally less than the smaller players. That pattern was not replicated ...
sector? Yes we should, Will Smyth, the head of digital at OMD UK, maintains. He explains: "It ...