Search results for "O2"

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Media: Double Standards - 'Readers are out there and want to be courted'

30 Apr 2010

our TV and radio platforms. - How have advertisers taken advantage of this portfolio? Adidas, O2 ...

Close-Up: Can ISBA model connect agencies and advertisers?

30 Apr 2010

different to pursuit of the lowest price. SALLY COWDRY, UK marketing director, O2 Mark Hunter makes some ...

Media Perspective: Media bandwagon rolls in. Let's hope it's a changed model

16 Apr 2010 | by Ian Darby, ian.darby@haymarket.com

And, if they're not your thing, the pan-European O2 pitch might seem more enticing. Sticking to ...

Media: Double standards - Why media's fostering a spirit of collaboration

16 Apr 2010

interactive game in cinema for O2. It was three months of extremely hard work from both sides, but the end ...

Close-Up: Delivering a knockout punch at the IPA

19 Feb 2010

little helps" campaign. Probably the most quoted IPA paper in business schools. O2 (VCCP, 2004): When ...

Close-Up: Can an ad be creative and effective?

12 Feb 2010 | by John Tylee

financial services in general. Sally Cowdry, O2's marketing director, whose iPhone campaign takes the ...

Media: Things we like

05 Feb 2010

union matches at the O2. Now it's up to advertisers and agencies to create commercial content that can ...

Close-Up: The Advocates - O2 finds marketing success with its 'ruthless execution'

29 Jan 2010 | by John Tylee

Sally Cowdry, O2's marketing director, says that in these tougher times, the mobile operator has to...their shoulder are picking their pocket with the other, O2 and its marketing director, Sally Cowdry ...

Media Lifeline: Facebook ad deals

20 Nov 2009

through "approval" processes. Separately, O2 signs a deal to support Unlimited, an entertainment space ...

Media: All about ... Reinventing the ad break

11 Sep 2009 | by Alasdair Reid

together, dubbed Plannertarium. 2. Recent Channel 4 initiatives include "contextual" ads for O2 in ...

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