BrandMAX 2012: What you need to know
10 Oct 2012 | by Noelle McElhatton
sticking point in all this is social media, or, as O2 's head of social Alex Pearmain called it, marketing ...
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Currys/PC World: This ad is clearly a typical product and price promotion ad
28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe
13 (-) Freesat VCCP/MPG 26 14= (-) O2 VCCP/Zenith Optimedia 23 ...
Sector Insight: sports and energy drinks
09 Oct 2012 | by Jane Bainbridge
marketing and sponsorship background, he was most recently head of sponsorship at O2 UK, and before that was ...
Brand Barometer: Social media performance of O2
05 Oct 2012 | by Staff
A look at the performance of O2 in social media over the past four months.
EE aims to cash in on 4G advantage
20 Sep 2012
O2 are incensed by EE's six-month headstart, particularly as it covers the critical Christmas ...
Brand Barometer: Social media performance of Nike
01 Aug 2012 | by Gemma Charles
and O2 teamed up to unveil 'Priority sports', creating a spike in positive mentions. It may have ...
Adwatch and Webwatch (May 30) Top 20 recall: Marks & Spencer
29 May 2012 | by Dan Douglass, executive creative director, MRM Meteorite
Vickers BBDO, Archibald Ingall Stretton/MPG 25 2= -3 O2 VCCP/ ZenithOptimedia ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
sponsorship of a music tour or venue O2 struck a deal with Live Nation in 2008 to rebrand the Academy music ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
Gratterpalm/Carat 30 3 ( ) O2 VCCP/ZenithOptimedia 28 4 ( ) NatWest ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
centre at The O2. Four years ago, we had no data-driven strategy to speak of, plus we've created a very ...
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