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ANALYSIS: How to use freelancers in a cost-effective way

distort the balance,' she says. From the in-house perspective, O2 head of comms Glenn Manoff says a big ...

The NMA packages ignore the sector's flexibility

were bringing in bags of ads from the likes of Sky, O2 and Lloyds TSB around coverage of Saturday's win ...

Analysis: Minority PR must know its audience

. But even Robert Phillips, founding partner at Jackie Cooper PR, the agency that handled O2's ...

Analysis: End of 192 escalates PR battle for market share

communications William Ostrom, formerly head of corporate comms at O2, is bullish. He insists PR will not ...

Populist design is absent from D&AD

and agencies - VCCP and Lambie Nairn for O2, WCRS and Wolff Olins for Orange - would ever have ...

 

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