Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
Gratterpalm/Carat 30 3 ( ) O2 VCCP/ZenithOptimedia 28 4 ( ) NatWest ...
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Brands line up for new mobile ad platform Weve
14 Feb 2013 | by Matthew Chapman
the Vodafone, EE and O2 networks through the operators' joint venture, Weve. The coming together ...
For brands, it really is personality that counts
08 Dec 2011 | by Mo Saha
? And where exactly does marketing come into the mix? Recently, brands such as Nike, Red Bull and O2 ...
Wired 2011: a glimpse of the future - without adland
27 Oct 2011 | by Michael Sugden
. From Facebook to taskrabbit.com to O2's mobile wallet, they all serve a basic human need. Sutherland ...
How can agencies crack the puzzle of ad integration?
08 Sep 2011 | by Matt Williams
Warehouse with CHI Partners or O2 with VCCP. And perhaps that's because it wasn't done from a standing ...
Profile: Facing a tough screen test
09 Mar 2010 | by Sara Kimberley
O2 brand into the UK and watched it quickly gain currency with consumers - a feat she hopes to ...
Close-Up: Delivering a knockout punch at the IPA
19 Feb 2010
little helps" campaign. Probably the most quoted IPA paper in business schools. O2 (VCCP, 2004): When ...
Close-Up: Can an ad be creative and effective?
12 Feb 2010 | by John Tylee
financial services in general. Sally Cowdry, O2's marketing director, whose iPhone campaign takes the ...
Media: Things we like
05 Feb 2010
union matches at the O2. Now it's up to advertisers and agencies to create commercial content that can ...
Close-Up: The Advocates - O2 finds marketing success with its 'ruthless execution'
29 Jan 2010 | by John Tylee
Sally Cowdry, O2's marketing director, says that in these tougher times, the mobile operator has to...their shoulder are picking their pocket with the other, O2 and its marketing director, Sally Cowdry ...
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