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Reputation Survey: Mobile phone firms struggle to connect

06 Sep 2012 | by Kate Magee

services in the UK, but its brands Orange and TMobile are less popular than rival O2, new research reveals ...

MEDIA ANALYSIS: Let's face the music mags and dance

21 Feb 2008 | by Matt Cartmell

NME TV and the NME Awards, which take place at the O2 Arena on 28 February. The Manic Street Preachers ...

News Analysis: Sneeze marketing divides opinion

07 Sep 2006 | by David Quainton

services of then client O2 in hostelries near Arsenal Football Club (which O2 sponsors) on matchdays ...

News Analysis: Firms face up to customer attack

08 Oct 2004

of complaints, with those coming off badly including BT, NTL, Orange and O2. Clive Hicks, report ...

Media Analysis: Mobile mags aim for higher quality

13 Aug 2004

name and joins the likes of Orange's triannual O magazine and O2's Select and Moshi Moshi titles. The ...

Big Brother's brand appeal lingers

28 May 2004

it - it remains the godfather of reality TV shows.' Paul Samuels, head of sponsorship at O2, which ...

News Analysis: Buying into the essence of Edelman

14 May 2004

market - counting Coca-Cola, O2 and Masterfoods among its recent and current clients....April) - Clients include: Allied Domecq, Wembley Stadium, O2, Kerzner International, Masterfoods ...

ANALYSIS: How to use freelancers in a cost-effective way

21 Nov 2003 | by Andy Allen

distort the balance,' she says. From the in-house perspective, O2 head of comms Glenn Manoff says a big ...

Analysis: Minority PR must know its audience

26 Sep 2003 | by Adam Hill

. But even Robert Phillips, founding partner at Jackie Cooper PR, the agency that handled O2's ...

Analysis: End of 192 escalates PR battle for market share

22 Aug 2003 | by Adam Hill

communications William Ostrom, formerly head of corporate comms at O2, is bullish. He insists PR will not ...

 

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