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Direct Choice: The O2

27 Jun 2007 | by Martin Nieri, Managing director, Clark McKay & Walpole

The Millennium Dome was dubbed by many as a white elephant, and the job of burying that public image is, well, a mammoth one.

Careers: Just the job - Communications executive, AOL UK

27 Jun 2007

. Higgs is working closely with The O2 arena, of which AOL is a founding partner, which means she will be ...

Marketing Digital Report: Search - Pocket sized answers

27 Jun 2007

with the appointment of former O2 executive Hugh Griffiths to spearhead its wireless strategy. 'We are ...

Marketing Society Awards for Excellence: Marketing achievement

20 Jun 2007

O2's marketing achievement spans five years. In April 2002, BT Cellnet relaunched under the O2 ...

Sponsorship League Table

20 Jun 2007

, such as the Strongbow Cider House and O2 Blue Rooms at festivals, and Cafe Heineken at European rugby ...

The O2 to roll out £6.5m activity

13 Jun 2007

The O2, the venue formerly known as the Millennium Dome, is launching a £6.5m campaign to promote...mobile network O2 to transform the Dome and surrounding area into a leisure destination. Its centrepiece ...

Indian telecoms firm in UK debut

13 Jun 2007

mobile networks such as O2, T-Mobile and Vodafone. Media Reach will handle both creative and media ...

Marketer's diary

13 Jun 2007

14-17 Jun O2 Wireless Festival, Hyde Park, London W1. Live music event. 14-17 Jun: US Open ...

Adwatch: The weekly analysis of advertisement recall

13 Jun 2007

Media Rapier/Manning Gottlieb OMD 46 11= (-) O2 Pay Go ...

Media Analysis: Facebook cashes in on appeal

13 Jun 2007

content and peer-to-peer communication, it is having to be more inventive. O2 recently announced plans ...

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