Keeping Virgin firmly on track
10 Feb 2010 | by Alex Brownsell
Supports: Aston Villa FC Favourite restaurant: Gilgamesh in Camden, London Favourite brand: O2 ...
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Special Report: Market Research - Tell me about it
17 Mar 2010 | by Mary Cowlett
demonstrated by O2's online community Join In, where members, including non-customers, are encouraged to give ...
Trident
27 Jan 2010
consumers tickets to an exclusive gig at The O2. The promotional activity, which started in spring 2009 ...
Profile: Turning geek into brand chic
27 Jan 2010
into discussing rivals, such as market leader O2's decision to offer its customers fixed line services ...
The Marketing Profile: Lance Batchelor of Tesco Telecoms
09 Dec 2008 | by Fiona Ramsay
brand differentiate itself like Orange did in the early 90s, Vodafone did in the late 90s and O2 has ...
Conference Preview: A strong sense of identity
12 Aug 2008
achieve, and thus maintain momentum.' Shire picks out O2 as a particularly interesting case study of ...
When to ditch a strapline
08 Jul 2008 | by Gemma Charles
need a strapline, we've failed,' argues Billingsley, dismissing O2's 'We're better, connected' and ...
Profile: Facing the music - John Mills, Managing director, Gaymer Cider Company
01 Jul 2008 | by Gemma Charles
official cider of Glastonbury and is running brand experience zones at The O2 Wireless Festival, Rock Ness ...
Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance and utilities
24 Jun 2008 | by Alex Brownsell
exactly how much they are spending.' Meanwhile, O2 customers can sign up for the network's 'Simplicity ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
head marketing jobs at Comet, Superdrug and Argos. 24. Sally Cowdry, O 2 B One of the most ...
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