Media: All about ... Reinventing the ad break
11 Sep 2009 | by Alasdair Reid
together, dubbed Plannertarium. 2. Recent Channel 4 initiatives include "contextual" ads for O2 in ...
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Media Lifeline: Facebook ad deals
20 Nov 2009
through "approval" processes. Separately, O2 signs a deal to support Unlimited, an entertainment space ...
Close-Up: The Advocates - A brave new approach for the brave new world
07 Aug 2009
and price advertising aren't mutually exclusive when allocating that spend. O2 campaigns convey price ...
Media: Things we like
31 Jul 2009
success of recent tournaments. Brands such as O2, which are closely associated with rugby, could be the ...
Close-Up: What happened to digital's first-wave agencies?
26 Jun 2009
improved since the appointments of Gavin Gordon-Rogers and Gemma Butler, and a heavy reliance on O2 was ...
Media: Things we like
05 Jun 2009
the Digital One network and boasts a cult following. O2 song tagging O2's latest radio activity ...
Media: Double Standards - Why music festivals and brands are best friends
15 May 2009
take the alcohol and live music honours. Plus there's O2, which has already been replaced with ...
Media: All about ... Sport magazine
24 Apr 2009 | by Alasdair Reid
an attractive proposition for advertisers such as Adidas, Lloyds, O2 and Sony PlayStation. Now ...
Media: All about ... Digital specialist media agencies
10 Apr 2009 | by Alasdair Reid
Republic, shut its doors in April 2008. Closure was inevitable when it lost O2's £20 million planning and ...
Media: Double Standards - Helping advertisers achieve more and spend less
20 Mar 2009
recently? Most recently, the O2 team's work on "orgy of fun" Facebook groups and O2 Academies. Long-term ...
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