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Media: Double Standards - 'Readers are out there and want to be courted'

our TV and radio platforms. - How have advertisers taken advantage of this portfolio? Adidas, O2 ...

Close-Up: Can ISBA model connect agencies and advertisers?

different to pursuit of the lowest price. SALLY COWDRY, UK marketing director, O2 Mark Hunter makes some ...

Media Perspective: Media bandwagon rolls in. Let's hope it's a changed model

And, if they're not your thing, the pan-European O2 pitch might seem more enticing. Sticking to ...

Campaign promotion: The plannertarium campaign - It's great for 'outsiders'

to paper on the O2 Hollyoaks deal for the launch of Load we've managed to find a way to make it ...

Media: Double standards - Why media's fostering a spirit of collaboration

interactive game in cinema for O2. It was three months of extremely hard work from both sides, but the end ...

Campaign Promotion: Planning for the future

year with O2's contextual ad campaign for its Load & Go prepayment card. "O2 ran a campaign in ...

Close-Up: Delivering a knockout punch at the IPA

little helps" campaign. Probably the most quoted IPA paper in business schools. O2 (VCCP, 2004): When ...

The Work: Private View

know is: "Why Ford?" O2 (3). Here's the proposition. In cinemas on Saturday, you can watch the Six ...

Close-Up: Can an ad be creative and effective?

financial services in general. Sally Cowdry, O2's marketing director, whose iPhone campaign takes the ...

Media: Things we like

union matches at the O2. Now it's up to advertisers and agencies to create commercial content that can ...

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