Brands struggle to kick the sales promotions habit
11 Dec 2009 | by David Benady
the UK, Apple has achieved this through the phone's exclusive tie-up with O2. However, now that Orange ...
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Susie Moore departs O2 to pursue new venture
14 Dec 2009 | by Joe Thomas
LONDON - Susie Moore has left O2 after seven years with the company, to pursue new opportunities....innovation at O2, will not be returning from maternity leave after the birth of her second child. O2 said ...
Boris Johnson asks mobile networks to work together so people can enjoy Olympics on handsets
02 Dec 2009 | by Alex Brownsell
;} According to a report in The Times , Johnson is calling on brands such as Vodafone and O2 to develop ...
Brands begin to court Mumsnet.com
01 Dec 2009 | by Alex Brownsell
video content for Mumsnet, with advice on cooking and baking. Earlier in the year, O2 entered into ...
O2 diversifies its offering to target new markets
24 Nov 2009 | by Joe Thomas
LONDON - O2's head of sponsorship and events, Mark Stevenson, has been promoted to head the mobile...will oversee all marketing activity focused on differentiating O2's customer propositions. He will ...
Brand Manager of the Week
24 Nov 2009 | by Sarah Johnson
concert at The O2. What can't you live without? My bed. If you were a brand, what would you be ...
O2 puts £10m digital business up for review
24 Nov 2009 | by Fiona Ramsay
LONDON - O2 is reviewing its £10m digital marketing account, which is held by Agency Republic....' campaign to promote its Top Up Surprises offer, and supporting the launch of O2 Money. Agency Republic ...
O2 reviews £10m digital marketing account
20 Nov 2009 | by Fiona Ramsay
LONDON - O2 is reviewing its digital marketing account, currently held by Agency Republic....;} O2 will be working with ISBA to select a shortlist of agencies to pitch, and the successful agency ...
O2 launches marketing plans for Giffgaff mobile network
20 Nov 2009 | by Fiona Ramsay
LONDON - Giffgaff, O2's new online SIM-only mobile network, is promoting its launch with a quirky...5,000 each. Albion is behind the brand strategy and planning. Giffgaff will use O2's network but ...
Tesco moves into broadband and phone bundles
20 Nov 2009 | by Fiona Ramsay
mobile broadband offers from rival network operators such as O2, Vodafone, 3 and Orange. Tesco said ...
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