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This is not just advertising ...

01 Nov 2006 | by by Craig Smith

better - in the sense that there are fewer instances of naked theft of credit. As an example, O2's Gold ...

Raymond Snoddy on media: Rap hit should quiet mobile sceptics

18 Oct 2006

exclusively via O2 Active. If you add in games and user-generated content, one begins to see something that ...

Perspective - Effectiveness Awards mirror integration'sprogress

08 Sep 2006 | by by Claire Beale

credit for the work: O2's campaign "the best way to win new customers?" was submitted jointly by VCCP ...

News Analysis: Sneeze marketing divides opinion

07 Sep 2006 | by David Quainton

services of then client O2 in hostelries near Arsenal Football Club (which O2 sponsors) on matchdays ...

Is the web killing men's mags?

01 Sep 2006

of public relations at O2, whose remit includes media, would tend to agree. She points out that one ...

Titles tout multimedia appeal

31 Aug 2006

particularly advanced in this area, having struck deals with Vauxhall, O2, JD Sports, Xbox and Napster. Rimi ...

Raymond Snoddy on media: Tube finally leaves prehistory behind

14 Jun 2006

escalator panels and digital cross-track projection. - British Airways and O2 were among the first brands ...

Disney pre-empts phone backlash

11 May 2006 | by Sarah Robertson

children. Disney will run its service via O2 , a tie-up that could prove contentious for the telco ...

Mobile firms vie for musical youth

16 Mar 2006 | by Hannah Marriott

poised to kick off the second year of its Street Gigs initiative; O2 last week began a talent search ...

Mark Ritson on branding: Shallow Vodafone plumbs the depths

08 Mar 2006

. It came a distant third to Orange and O2 in terms of top-of-mind awareness. And, in the single most ...

 

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