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DIRECT BRIEFS: Domino's Pizza and Hard Rock Cafe sign up to buy and fly!

20 Dec 2001

! loyalty scheme, joining a portfolio that includes Orange, Npower, OK! and Diners Club. Buy and fly ...

AGENCY 2001: FIELD MARKETING AGENCY OF THE YEAR - RPM. Its high-quality roadshow and event activities for brands such as Strongbow and Adidas have helped RPM walk off with this prize

13 Dec 2001

Nestle have given FDS an increasing presence in fmcg. It also expanded its work with Npower, its ...

Juice runs ad campaign

15 Nov 2001

Juice, the new electricity product launched jointly in July by Npower and Greenpeace, is running ...

THE NET EFFECT: What makes a good online ad? - Can banner ads really work? And just how important is the creative treatment? Yahoo!'s Lee Thompson and HHCL's Alan Young take a look at success stories

02 Nov 2001 | by ALAN YOUNG, a creative director at Yahoo!'s agency and LEE THOMPSON, the commercial director of Yahoo! UK & Ireland

some way? First up is nPower, which sponsored the Yahoo! Ashes website. For cricket fans I'm ...

THE NET EFFECT: Diverting adspend - Internet users have a dream demographic for many advertisers trying to reach ABC1 media-savvy folk. So just how effective is online?

02 Nov 2001

cannibalisation will no longer be an issue. nPOWER BATS FOR MORE CUSTOMERS ON YAHOO! You may ...

Cricket and Rugby in marketing link

01 Nov 2001 | by MARK KLEINMAN

, who negotiated the deal that sees the England team's home test matches sponsored by Npower, added ...

CAMPAIGNS: Product Launch - npower uses H&K for Juice eco product

12 Oct 2001 | by ED SHELTON

Client: npower PR Team: Hill 75,000 On 1 August, npower announced the launch of Juice ...

ANALYSIS: BT's bid for greater brand reach - BT is diversifying into new areas, including financial services. But is the brand strong enough to bear the stretch?

11 Oct 2001 | by SUZY BASHFORD

crippling set-up costs. An industry expert familiar with the venture says: Npower, BT and Powergen see ...

CAREERS: Competition

13 Sep 2001

, who correctly identified Npower. ...

ADWATCH: The weekly analysis of advertisement recall powered by Yahoo! UK & Ireland

30 Aug 2001

6 - Npower TBWA London/Manning Gottlieb Media 48 7 - Boots ...

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