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Retargeting - it's time to get personal with your customers

Attention spans are shrinking. As millions of websites soon become billions, it becomes more and more difficult to hold the interests of online shoppers. Increasing competition has resulted in consumers visiting multiple sites before purchasing, not because the initial product was inferior, but because...

Northern exposure

FEATURE It has been another busy year in Northern Ireland, with the long-running saga over Trinity...Portside No doubt that the biggest story to hit the normally quiet world of Northern ... within the Northern Ireland scene suggest the News Letter is now about to get a major and much ... curtain on Trinity Mirror’s involvement in Northern Ireland leaves the province with a diverse press scene ...

Editorial: Raising the level of campaigning

So, wot won it for Labour then? The Sun? Campbell and Mandelson?

Editorial: Building Westminster bridges

No sooner had the class of 1997 been issued with their Commons passes than one old Parliamentary lag was touting his book of tips for new arrivals.

Platform: Why agencies don’t deserve my business - If PR agencies cannot sell themselves, how can they expect to be given responsibility for selling a major company, asks Gail Hall

When it was reported in PR Week a year ago that I had joined Intel, my phone became jammed with PR agencies desperate to win the business of the world s largest chip maker. It was something I watched with interest, as I had joined Intel from a full service agency where cold calling and maintaining a...

Buying into Northern Ireland

Buying into Northern Ireland...The main players in the press in Northern Ireland have shifted slightly during ... with the publishers already there. The largest deal to take place in the Northern Irish press in recent history ... to July 2001 ABCs was 111,329, making it the top paid-for regional newspaper in Northern Ireland ...

People moves: Northern Foods

Graham Hunter, the former marketing director of Jacob's, has joined Northern Foods in the new role

Northern Rock brings in Freud

Troubled Northern Rock has turned to Freud Communications for media support as it fights to regain.... Northern Rock is now confronted by takeover talks that have the potential to unnerve customers further ... by the Government promising to secure customers investments should Northern Rock collapse. But even that move has ...

Northern Rail to use Connectpoint

Northern Rail, which claims to be the biggest train operator in the UK, is to use Connectpoint.... Northern Rail provides nearly 2,500 local and regional train services every weekday across the north ...

Profits up at Northern Rock

Northern Rock has reported an increase in profits and a doubling in its lending during the six...LONDON (Brand Republic) - Northern Rock has reported an increase in profits and a doubling in its lending during the six months to June 30. It has also reported an increase in online lending, which accounted for 250m of its total lending. The bank said it has a 7.8% share of the mortgage market. The boom ...

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