to remove filtersThink BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
Motorola Mobility, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon ...
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Marketing guru: What if my overseas boss doesn't understand the UK market?
15 Jun 2012 | by Will Harris
might just get you a trip to Cannes. Will Harris is a former marketing director for Nokia in the UK ...
Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
16 May 2012 | by Will Harris
. Will Harris is a former marketing director for Nokia in the UK and Asia region. He was the first ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset ...
Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'
09 May 2012 | by Will Harris
? Will Harris is a former marketing director for Nokia in the UK and Asia region. He was the first ...
Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:
02 May 2012
NO - Alison Brolls, Global head of marketing and planning, Nokia Personal endorsements by ...
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
meaningless surveys for more than 20 years. Will Harris is a former marketing director for Nokia in the UK ...
Marketing Guru on... getting your brand metrics spot on
02 Mar 2012 | by Will Harris
director for Nokia in the UK and Asia region. He was the first marketing director of the Conservative Party ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
. Innovation has to be smart. Apple serves people who 'think different' and innovation flows. Nokia innovates ...
Marketing Guru on... the desire to 'go viral'
17 Feb 2012 | by Will Harris
paper. Will Harris is a former marketing director for Nokia in the UK and Asia region. He was the ...
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