Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
numbers and profiles. Now, Nokia is looking to City analysts to help interpret its marketing data ...
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Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
21 Feb 2013
Nokia is recruiting City experts to help it improve the way it uses social-media data in its.... It's hardly groundbreaking for the Nokia bloke to put his head above the parapet and suggest that ...
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