Opinion: Meddling with a brand does not help manage it
24 Feb 2000 | by LAURA MAZUR
with brand reality. Compare him with Jorman Ollila of Nokia, who in just eight years has ...
business (along with Smithkline Beecham, Nokia and Direct Line). MediaCom is hoping the king-sized ...
with brand reality. Compare him with Jorman Ollila of Nokia, who in just eight years has ...
, managing director of The Red Consultancy. Last year, Red backed Nokia as the official mobile phone ...
, Sainsbury s and Nokia. Since the website officially launched last week, more than 150,000 viewers ...
, Nokia, Ericsson, and Toshiba. The business launch to get the rest of the industry on board was ...
weeks. Alex Debenham-Burton joined as a TV buyer on Direct Line and Nokia. Anthony Greenidge ...
in a few years time. There are a few versions available, such as the Nokia 7110 and Siemens ...
financial services groups developing mobile internet services. The Woolwich is working with Nokia, while ...