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Nintendo makes U-turn on retained agency Cake

Nintendo has ditched plans to appoint Cake as its retained consumer agency just weeks before its...As Nintendo finalises plans for the launch of the Wii U on 30 November, the gaming giant made a ...

Nintendo shakes up PR ahead of Wii U release

Nintendo has kicked off an agency scramble ahead of the biggest console launch of the decade so far..... Ahead of this crucial time for the firm, Nintendo has parted ways with its retained UK agency Good ...

Game publisher Square Enix hires Exposure for consumer brief

The firm, Japan's second largest game software publisher behind Nintendo, has tasked Exposure ...

Nintendo UK's marketing director Dawn Paine to join Universal Pictures

Nintendo UK's assistant general manager and marketing director Dawn Paine is leaving to join...the UK Home Entertainment division. She joins Universal after 10 years at Nintendo UK, where she was ...

 

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