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Helen Edwards: Why the 'b-word' spells bad times for brands

10 Oct 2012 | by Helen Edwards

is suffering in the wake of the success of Nintendo's 3DS and the rise of mobile gaming. The handheld ...

Asus cleans up at T3 Gadget Awards as Samsung wins best phone

09 Oct 2012 | by Nick Batten

recipients have included Sir David Attenborough, iPod creator Jon Rubinstein and Nintendo s Shiguru Miyamoto ...

A move towards the holy grail of integration

03 Oct 2012 | by Danny Rogers

in the same week Nintendo chose European PR chief Shelly Pearce to lead marketing at director level ...

Wider remit for PR professionals in tough job market

03 Oct 2012 | by John Owens

Nintendo s Shelly Pearce taking on the marketing and PR director role after serving as head of European PR ...

Apple named coolest brand in 2012 in year of tech giants

24 Sep 2012 | by Arif Durrani

Mercedes-Benz Nintendo 17 Vogue Vivienne Westwood 18 Skype Agent Provocateur ...

Nintendo's new Wii U console hits UK stores in November

14 Sep 2012 | by Sarah Shearman

Nintendo's new second-screen gaming console, the Wii U, is to go on sale in the UK on 30 November...similar way to Xbox. ] According to Reuters, Nintendo has struck content partnerships with Netflix ...

Group M dominates PPA Advertising Awards shortlist

13 Sep 2012 | by Jeremy King

Nintendo Mario Kart Print Campaign of the Year MEC Paramount The Dictator ...

Volkswagen Polo ad lacks the creativity of its predecessors

05 Sep 2012 | by Liam Fenton, creative director, Brave

McCann Erickson/ MediaCom Scotland 26 9= (-) Nintendo 3DS XL Karmarama/MEC 26 ...

Campaign Viral Chart: Lego's brand story stacks up most shares

24 Aug 2012 | by Sarah Johnson

10. Nintendo 'new Super Mario Bros' by Alerte Orange 6,243 shares this week All time: 10,645 ...

Cruz sisters star in new Super Mario TV ad

15 Aug 2012 | by John Reynolds

Actress sisters Penelope and Monica Cruz star in the Nintendo TV campaign for the new 'Super Mario...'. The game, called 'Super Mario Bros 2' is a sequel to Nintendo's 2006 DS hit. It will hit shelves on ...

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