Helen Edwards: Is Apple facing a crisis of confidence?
21 Nov 2012 | by Helen Edwards
themselves include IBM, Nintendo and, for that matter, Apple itself. For high-tech comebacks to work ...
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LoveFilm launches on Nintendo Wii
04 Dec 2012 | by Sarah Shearman
LoveFilm, the Amazon-owned film and entertainment service, is launching on Nintendo Wii, as it...their internet-connected Wii console by downloading the free LoveFilm app. The new Nintendo Wii U ...
Nintendo drops celebrities for Wii U launch campaign
13 Nov 2012 | by Matthew Chapman
Nintendo is dropping celebrities from its advertising, as part of the launch of its Wii U...first Wii console seven years ago. Nintendo will also run a multimillion-pound campaign for its ...
BBC Worldwide to launch biggest campaign reminding people of Olympic 'joy'
24 Oct 2012 | by Matthew Chapman
with in his previous role at Nintendo. Activity comes as the brand is rocked by accusations that ...
Helen Edwards: Why the 'b-word' spells bad times for brands
10 Oct 2012 | by Helen Edwards
is suffering in the wake of the success of Nintendo's 3DS and the rise of mobile gaming. The handheld ...
Nintendo's new Wii U console hits UK stores in November
14 Sep 2012 | by Sarah Shearman
Nintendo's new second-screen gaming console, the Wii U, is to go on sale in the UK on 30 November...similar way to Xbox. ] According to Reuters, Nintendo has struck content partnerships with Netflix ...
Volkswagen Polo ad lacks the creativity of its predecessors
05 Sep 2012 | by Liam Fenton, creative director, Brave
McCann Erickson/ MediaCom Scotland 26 9= (-) Nintendo 3DS XL Karmarama/MEC 26 ...
Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the...the 'right skills' to succeed in today's fast-moving market. Hunt is not alone: Nintendo appointed ...
Samsung among brands with fleeting roles in Opening Ceremony
30 Jul 2012 | by Matthew Chapman
appeared to be playing a Nintendo DS despite Nintendo not being a sponsor. Brands also played a role ...
Are celebrity brand ambassadors worth the money? The Marketing Society Forum
25 Jul 2012
- Justin Bieber advertising Nintendo doesn't do it for me, but then I'm hardly a pubescent 12-year-old girl ...
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