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NEWS: Burnetts unveils debut Nintendo press push

25 Oct 1996 | by KAREN YATES

Leo Burnett has revealed its first work for Nintendo since winning the UK account this summer....Leo Burnett has revealed its first work for Nintendo since winning the UK account this summer ...

NEWS: Burnetts rides out loss of United Airlines prize

25 Oct 1996 | by KAREN YATES

, Burnetts managing director in the UK, insisted: Our new- business wins, such as Nintendo, Oriental ...

THIS WEEK: Game Boy aims to pocket adults

24 Oct 1996

Computer games company Nintendo is to launch a miniaturised version of its Game Boy system to push...Computer games company Nintendo is to launch a miniaturised version of its Game Boy system to ...

ADVERTISING & PROMOTION: Agency of the week: LEO BURNETT

10 Oct 1996

Old El Paso, Nintendo and Butlin s, for which it is developing a new ad strategy, could provide the ...

THIS WEEK: STOP PRESS

10 Oct 1996

, vegetarian stew and cannelloni to bring the brand more into the mainstream. Nintendo is spending ...

CAMPAIGNS: JUDGE AND JURY; Segaworld hyped for the best, but failed to deliver

27 Sep 1996 | by JACKIE ELLIOT

, however, my 14-year-old (brought up on Nintendo but prepared to switch) having established that the ...

MARKETING MIX: Nintendo lacks in presentation

19 Sep 1996

associates to consider - and Nintendo upset them all at its event last Monday....associates to consider - and Nintendo upset them all at its event last Monday. Held during the ...

FOCUS: REGIONAL AGENCIES; Regional base, national potential

13 Sep 1996 | by REBECCA DOWMAN

Walt Disney, Nintendo and Barclays. One of the factors behind such success is the continuing ...

THIS WEEK: Nintendo 64 launch is postponed until 1997

12 Sep 1996

Japanese computer games giant Nintendo has announced it will not launch its next-generation games

DIARY: CompuServe drops A Plus to hook up to Harvard PR

06 Sep 1996 | by TOM DAWN

Services account. Harvard PR also does hi-tech consumer-oriented PR for Nintendo in the UK. The ...

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