page 3's cheeky positioning, complete with its "news in brief" comment from each girl. Three's News ...
CONSUMER Unity has been hired by Orange to promote its RockCorps programme, which is aimed at inspiring young adults to take an active role in volunteer work by offering them exclusive gig tickets CORPORATE Discovery Networks UK has filled its director of corporate comms post with the appointment...
CORPORATE Richard Bloch, former PR manager for Rank Interactive, has joined Betfair as head of PR for Betfair Poker. He is reviewing the firm s agency support ahead of September s European staging of the World Series of Poker. CONSUMER Shine Communications has been appointed to handle UK PR activity...
if I did not point out that I was not head of Renault PR, as noted in PRWeek (News in Brief, 21
Heinz is considering ditching its famous tagline 'Beanz meanz Heinz' after more than 30 years. It plans to re-run some of its classic beans TV ads and invite viewers to 'save our slogan' or 'vote for change' by text message or online.
Eurostar is switching its marketing strategy to include aggressive price-based advertising, focusing on a new day trip from London to Paris or Brussels from 59 return. The brand will soon begin marketing short-break package holidays following deals with hotels and retailers.
Marketing, in conjunction with Dragon, is conducting a survey into parents' opinions of marketing to children. The findings will be published in the magazine this year. Parents of young children interested in completing the questionnaire should go to www.dragonbrands.com/survey.htm.
The Advertising Standards Authority has upheld 19 complaints about a magazine ad for a Reckitt Benckiser bikini hair removal cream. The ad was captioned 'Put stubble trouble behind you'. The ASA said it was likely to cause offence.
The Home Office has appointed marketing agency The Yellow Submarine to help it find commercial partners to back the government's commitment to reduce household crime by 25% by 2005. The Property and Household Crime Reduction programme is seeking insurance and security products partners to heighten awareness...
Innocent Drinks is adding Juicy Water to its range of smoothies and juices. The drink, comprising spring water, fresh fruit juice and natural beet sugar, will be available in Starbucks from this week. Juicy Water will be sold in three flavours: lemons and limes; mangoes and passionfruits; and cranberries...
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