Think BR: Odds on for disaster
08 Nov 2012 | by Richard Boyko
new product launch might be when creating and developing a marketing support strategy. This point ...
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Danone picks MSL to lead work on yoghurt launch
04 Feb 2013 | by John Owens
Danone, said: Danio represents a highly significant new product launch for Danone in 2013. Alongside the ...
Think BR: Don't twist the numbers
18 Jun 2012 | by Eoghan O'Neill
a new product launch, the effects of a campaign or an adverse event. From our perspective as a ...
School Reports 2012: Agency Republic
02 Apr 2012
Activia's most successful CRM programme. Campbell was also behind an innovative new product launch for ...
IPA's Gwilliam on why SXSW is assimilating society, cyborg monkeys and all
20 Mar 2012 | by Nigel Gwilliam
year, with a digitally ubiquitous new product launch, piloted last year and promoted by Jay-Z the ...
RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
." The new product launch is being supported with digital activity across social media, using ...
Think BR: Learning from our failures
22 Dec 2011 | by Doug Findlay
new product launch failure can be horrendously expensive. There are R D, creative, production and ...
Wrigley's prepares major marketing pushes across Extra and 5Gum brands
10 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
product launch will be supported by an extensive marketing campaign under the current 'What s next ...
My Media Week: Kevin Rolfe
25 Oct 2011 | by Hayley Pinkerfield
Thomas Cook group, where we discuss plans for a new product launch for 2012. Nobody seems to be ...
Omega Pharma appoints SFW to CRM brief
15 Aug 2011 | by Sara Kimberley
Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product
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