Search results for "New Coke"

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Why 'ad agencies' could be on brink of extinction

23 May 2013 | by Danny Rogers

be about as relevant as a Betamax recorder, or "New Coke". danny.rogers@haymarket.com ...

Coke and Coke Zero 'taste the same', claims TV ad

05 Apr 2013 | by John Reynolds

Howarth, marketing director for Coca-Cola Great Britain, said: "The new Coke Zero campaign encourages ...

Mildenhall's creative plan wins for Coke

28 Feb 2013

always reminded of what happened in 1985 when New Coke was pulled from shop shelves within three months ...

No 53: Bill Cosby's New Coke commercials

14 Feb 2013

fronted a set of commercials to introduce consumers to the ill-fated New Coke, some conspiracy theorists ...

Will British banking brands ever fully regain consumer trust? The Marketing Society Forum

12 Jul 2012

companies experience scandals that affect consumer trust. Neither New Coke's failure nor the Dasani tap ...

How to react if your good summer 2012 campaign goes bad

22 Jun 2012 | by David Benady

, pointing to the New Coke fiasco in 1986, which had the upside of acting as a reminder to consumers of the ...

Identifying the taste setters

09 Mar 2012 | by Jan Worsley

true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen ...

Coca-Cola makes Olympics recycling pledge

09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

plastic Pet bottles at the Olympic Park. The recycled materials will be used to make 80 million new ...

Hit or Miss? Heinz faces customer revolt after cutting salt in brown sauce

15 Sep 2011

remember the 'New Coke' debacle of the 1980s will also remember the lengths to which Coca-Cola had to go to ...

U-turn if you want to: Top 10 marketing U-turns

05 Aug 2011 | by Gordon Carson

suffer public criticism - and social media has made this backlash more contagious. NEW COKE In 1985 ...

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