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Should companies embrace slang names for their brands?

English conquered the Dutch territories in the US they ren-amed New Amsterdam New York. This statement ...

Brand Manager of the Week

Village, New York. What's your favourite holiday destination? Maui, Hawaii for summer and Colorado ...

Marketing Mole: Who does Google think you are? - Vicki Franks, Marketing director, Kao Brands

Vicki Franks is an associate in the New York office of Frommer Lawrence and Haug LLP. Her current ...

Danny Rogers: PR must get ready for a comms revolution

global boss of WS based in New York, told me this week he had never been so excited about the future of ...

Mark Ritson on Branding: bollocks to Twitter and bollocks to it being worth one billion dollars

marketing. John Borthwick, chief executive of web investor Betaworks, told The New York Times last week that ...

Mark Ritson on Branding: Nokia needs firm direction

and more personal.' In New York, another Nokia executive was laying out yet another strategic ...

Me & My Mentor

account director at Cake. He is still a partner at the agency and has now launched a branch in New York ...

Brand Health Check: Abercrombie & Fitch

that, 10 years ago, I really liked. Liked enough to nearly miss a flight back from New York as I ...

Anthony Hilton: If all else fails the mud starts flying

re-reading a collection of Paul Krugman's New York Times articles published in book form as The Great

Andrew Walmsley on Digital: marketers can tap into crowdsourcing

issues of newspapers such as The New York Times available online. reCAPTCHA accurately digitises 99.5 ...

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