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Should companies embrace slang names for their brands?

01 Dec 2009 | by Staff

English conquered the Dutch territories in the US they ren-amed New Amsterdam New York. This statement ...

Brand Manager of the Week

03 Nov 2009 | by Staff

Village, New York. What's your favourite holiday destination? Maui, Hawaii for summer and Colorado ...

Marketing Mole: Who does Google think you are? - Vicki Franks, Marketing director, Kao Brands

03 Nov 2009

Vicki Franks is an associate in the New York office of Frommer Lawrence and Haug LLP. Her current ...

Danny Rogers: PR must get ready for a comms revolution

14 Oct 2009 | by Danny Rogers

global boss of WS based in New York, told me this week he had never been so excited about the future of ...

Mark Ritson on Branding: bollocks to Twitter and bollocks to it being worth one billion dollars

29 Sep 2009 | by Mark Ritson

marketing. John Borthwick, chief executive of web investor Betaworks, told The New York Times last week that ...

Mark Ritson on Branding: Nokia needs firm direction

17 Sep 2009

and more personal.' In New York, another Nokia executive was laying out yet another strategic ...

Me & My Mentor

18 Aug 2009 | by Sarah Johnson

account director at Cake. He is still a partner at the agency and has now launched a branch in New York ...

Brand Health Check: Abercrombie & Fitch

17 Aug 2009 | by Jeremy Lee

that, 10 years ago, I really liked. Liked enough to nearly miss a flight back from New York as I ...

Anthony Hilton: If all else fails the mud starts flying

22 Jul 2009 | by Anthony Hilton

re-reading a collection of Paul Krugman's New York Times articles published in book form as The Great

Andrew Walmsley on Digital: marketers can tap into crowdsourcing

21 Jul 2009 | by Andrew Walmsley

issues of newspapers such as The New York Times available online. reCAPTCHA accurately digitises 99.5 ...

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