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The Times plan for its tabloid pitches Telegraph into fray

are keeping to ourselves at the moment." Reports of a slimmer version, along the lines of The New ...

Analysis: Edelman looks to Brain for stability

European COO Hugh Gillanders, both of whom report to international CEO Richard Edelman in New York. Brain ...

Does it matter who runs Sky as long as it's doing well?

family business. Last year, as his elder son Lachlan was installed in the publisher's role at the New ...

Analysis: Toy revivals must look beyond adult nostalgia

confectionary giant spent 18 months using brand specialists in New York to produce an 80-page dossier on how the ...

OPINION: Stuart Elliott in America

The media giant Viacom has averted a face-off in a trial against a foe who had proved to be a surprisingly wily and determined opponent.

OPINION: Stuart Elliott in America

New York is widely considered to be the world capital of advertising. But can the fiscally troubled...mayor involved in pitching New York as the potential site of the 2012 Summer Olympics mulled over ways ...

OPINION: Stuart Elliott in America

One of the most popular weapons in the advertising arsenal is borrowed interest, using someone or something more familiar than the product to pitch in on the pitching. But how appropriate is it if what's being appropriated is not a famous face or song but a war?

OPINION: Stuart Elliott in America

New York Times, alluding to her salesmanship for Procter & Gamble's Head & Shoulders shampoo. Powell ...

OPINION: Mills on ... Nike

life" ad on Hackney Marshes, Pete Sampras playing an impromptu game of street tennis in New York, the ...

OPINION: Stuart Elliott in America

message with what The New York Times described as "a mix of authoritative weightiness and nonchalant ...

 

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