Analysis: Edelman looks to Brain for stability
03 Oct 2003 | by Ian Hall
European COO Hugh Gillanders, both of whom report to international CEO Richard Edelman in New York. Brain ...
are keeping to ourselves at the moment." Reports of a slimmer version, along the lines of The New ...
European COO Hugh Gillanders, both of whom report to international CEO Richard Edelman in New York. Brain ...
family business. Last year, as his elder son Lachlan was installed in the publisher's role at the New ...
confectionary giant spent 18 months using brand specialists in New York to produce an 80-page dossier on how the ...
The media giant Viacom has averted a face-off in a trial against a foe who had proved to be a surprisingly wily and determined opponent.
New York is widely considered to be the world capital of advertising. But can the fiscally troubled...mayor involved in pitching New York as the potential site of the 2012 Summer Olympics mulled over ways ...
One of the most popular weapons in the advertising arsenal is borrowed interest, using someone or something more familiar than the product to pitch in on the pitching. But how appropriate is it if what's being appropriated is not a famous face or song but a war?
New York Times, alluding to her salesmanship for Procter & Gamble's Head & Shoulders shampoo. Powell ...
life" ad on Hackney Marshes, Pete Sampras playing an impromptu game of street tennis in New York, the ...
message with what The New York Times described as "a mix of authoritative weightiness and nonchalant ...