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CSR: can it boost a brand's bottom line?

21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

handing out some freebies. A case in point is the award-winning 'Million' campaign, devised for New ...

Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

21 Feb 2013 | by Jonathan Fraser, Head of planning, Holler

(-) New York Bakery Now/MediaCom 25 17= (-) KFC BBH/Walker Media 24 ...

Last-mover advantage: when brands should avoid taking the lead

24 Jan 2013 | by Jane Bainbridge

(the New York online grocer in which it took a stake in 2011). It'll also be looking at the delivery ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

it very simply earlier this month to The New York Times : 'The more people you talk to, the more ...

Plusnet: What's not to like here? The ad presents a simple message executed with charm

23 Oct 2012 | by Sarah Stratford, managing partner - strategy, ais London

Ogilvy Mather New York, Chicago/Maxus 17 20 ( ) YouView Adam Eve DDB/ OMD ...

Arif Durrani: Sports marketing specialists cash in on London 2012

20 Sep 2012 | by Arif Durrani

further 18 staff in New York and 18 in Sydney. A new office is set to open in South Africa at the start of ...

Barclay's ad is simple and memorable, but strikes the wrong tone for a bank seeking to regain trust

28 Aug 2012 | by Jon Howard-Spink, strategy and planning director, Quiet Storm

Saatchi/Carat 29 18= ( ) Gillette Fusion BBDO New York/ MediaVest 29 20 ...

Adidas has the edge on Nike's similar TV advertising campaigns

01 Aug 2012 | by Richard Alford, managing director, M&C Saatchi

Saatchi Europe/ ZenithOptimedia 21 19 ( ) Gillette Fusion BBDO New York/ MediaVest ...

Tech: BBC and Sky must open up online

20 Jul 2012 | by George Nimeh

closed. Last week, The New York Times and The Wall Street Journal cut deals that will allow their ...

Adwatch (June 13) Top 20 recall: Wall's Sausage Balls

13 Jun 2012 | by Trevor Hardy, founder, The Assembly

16= ( ) Gillette Venus ProSkin BBDO New York/ MediaVest 27 16 ...

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