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Virgin Atlantic in leisure push

18 Dec 1997 | by RAYMOND SNODDY

flying business passengers to destinations such as New York. It has since added more destinations and ...

MARKETING MIX: HOBBY HORSE - Content matters more than media facts and figures

11 Dec 1997 | by STEPHEN CARTER

Thompson, started out in 1864 in New York selling advertising space in religious journals. Now, the ...

PROFILE: Club class - James Palumbo, founder Ministry of Sound

04 Dec 1997 | by JULIAN LEE

collapse. Within weeks of opening the club - which is modelled on a New York gay club called the Paradise ...

FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

04 Dec 1997 | by DAVID MURPHY

trip to New York. The devil reflects the Princess of Darkness heroine of Tia Maria s TV ...

Advertising & promotion: BDDP GGT loses Clairol account

27 Nov 1997 | by DRAYTON BIRD

Clairol has parted company with BDDP GGT following its decision to realign its agencies out of New...New York. The UK account, worth around pounds 7m, is now up for grabs. Last week, the US ...

Advertising & Promotion: Hair care bunch

27 Nov 1997 | by DRAYTON BIRD

Helene Curtis, a division of Unilever, has appointed J Walter Thompson New York to the launch of a...Helene Curtis, a division of Unilever, has appointed J Walter Thompson New York to the launch of ...

Sponsorship: Signs of the times - The effectiveness of broadcast sponsorship means that clients want more control and exclusivity. This is creating conflict between channels, programme makers and the ITC LOUISE BISHOP reports.

27 Nov 1997

New York, attributes this attitude to fear more than arrogance. When it comes to going ...

WPP targets women with Intuition Group

20 Nov 1997 | by MIKE HEWITT

is based in New York, but will offer its services to companies across the globe. It is ...

Marketing Mix: MARKETING FOCUS: Can you handle it? - This week, leading psychologist Dr David Lewis will tell the Marketing Society Annual conference that marketing is one of the most highly stressed professions. Here, he explains why

20 Nov 1997 | by DR DAVID LEWIS

Marys. The original Typhoid Mary was an ice-cream seller in New York s Central Park. She didn t ...

MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined the establishment they set out to challenge Amanda Richards reports on the problems of rebel brands that have grown up.

13 Nov 1997 | by AMANDA RICHARDS

. Another article in the New York Times, Youthful Foes Go Toe To Toe With Nike , concentrated on dozens ...

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