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IBM kicks off $800m ad campaign with spoof creative

NEW YORK - IBM is to invest as much as $800m (£513m) in advertising over the next 12 months to...eight-page advertising insert that will appear in today's New York Times, Wall Street Journal and the San ...

AOL Time Warner reveals more accounting irregularities

NEW YORK - AOL Time Warner said yesterday that it had uncovered $200m (£129m) worth of advertising...performing well. Shares rose in New York by 7% in after-hours trading to $14.45 on news of earnings in line ...

OPINION: Stuart Elliott in America

general. That was demonstrated recently when The New York Times published an editorial attacking junk ...

AOL set to scrap pop-up advertising

NEW YORK - America Online has bowed to subscriber pressure and is to scrap "pop up" advertising to

Microsoft to launch $300m global MSN campaign

The campaign to back MSN 8 will kick off with a celebrity event in New York's Times Square with ...

OPINION: Stuart Elliott in America

It's the merger Madison Avenue just cannot stop buzzing about.

Red Herring magazine sold off

will allow it to get out of expensive property leases in San Francisco and New York, which have weighed ...

Nintendo readies $140m GameCube onslaught

NEW YORK - Nintendo is to spend $140m (£89m) promoting video games for its GameCube console in the

America Online shifts from advertising revenue strategy

NEW YORK - AOL Time Warner's strategy for reviving its online business is based around attracting...Goldman Sachs media conference in New York. AOL Time Warner was one of the companies rocked by ...

 

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