31 Oct 2002
| by Staff,
NEW YORK - IBM is to invest as much as $800m (£513m) in advertising over the next 12 months to...eight-page advertising insert that will appear in today's New York Times, Wall Street Journal and the San ...
24 Oct 2002
| by Staff,
NEW YORK - AOL Time Warner said yesterday that it had uncovered $200m (£129m) worth of advertising...performing well.
Shares rose in New York by 7% in after-hours trading to $14.45 on news of earnings in line ...
18 Oct 2002
| by STUART ELLIOTT, the advertising columnist at The New York Times
general.
That was demonstrated recently when The New York Times published an editorial attacking junk ...
16 Oct 2002
| by Staff,
NEW YORK - America Online has bowed to subscriber pressure and is to scrap "pop up" advertising to
14 Oct 2002
| by Staff,
The campaign to back MSN 8 will kick off with a celebrity event in New York's Times Square with ...
11 Oct 2002
| by STUART ELLIOTT, the advertising columnist at The New York Times
It's the merger Madison Avenue just cannot stop buzzing about.
08 Oct 2002
| by Staff,
will allow it to get out of expensive property leases in San Francisco and New York, which have weighed ...
07 Oct 2002
| by Staff,
NEW YORK - Nintendo is to spend $140m (£89m) promoting video games for its GameCube console in the
02 Oct 2002
| by Staff,
NEW YORK - AOL Time Warner's strategy for reviving its online business is based around attracting...Goldman Sachs media conference in New York.
AOL Time Warner was one of the companies rocked by ...